Jessica

A high-angle hero shot. The “bumpy” texture of the top is the signature visual of a Buckle, so ensure the lighting highlights the crags and crumbles.

A high-angle hero shot. The key visual is the Caramel Swirl on top and the texture of the Dried Apple bits inside the cut squares, distinguishing it from plain vanilla fudge.

A side-profile hero shot. It is critical to see the White Layer beneath the red fruit—that is what distinguishes this from a standard fruit pie.

A side-profile hero shot. The visual appeal relies on seeing the “striped” pattern of the cut ice cream sandwiches, which makes the cake look more complicated than it is.

A side-profile hero shot. The most important visual is the Pretzel Crust. It needs to look textured and crunchy, distinct from a standard graham cracker crust.

A high-angle hero shot. The visual proof of a “Frosty” is that the spoon stands up on its own. If the spoon is leaning or sinking, it just looks like a milkshake.

A hero shot at eye level. The vibrant colors of the M&Ms against the neutral oat background are the main visual draw.

A dynamic hero shot. The “Cheese Pull” is the money shot here—it promises comfort food. Ensure the toppings look fresh and bright against the baked cheese.

A high-angle hero shot. The focus should be on the colorful peppers and the perfectly melted, slightly browned cheese topping showing bits of bacon.