Jessica

A nostalgic “hero” shot. The key detail is the “rustic” frosting—it shouldn’t look perfect or machine-made; it should look like it was spread with love and a spatula, with fruit chunks visible.

An enticing hero shot. The most important visual element is the grill marks—without them, it just looks like regular cake. The lighting should suggest a warm summer evening.

An inviting hero shot of the entire cake. The focus is on the “billowy” texture of the cream—it should look soft and luscious, not stiff or greasy.

An inviting hero shot of the final dish. The focus is on the “swirl” and the “chunks”—visually promising the viewer that this isn’t just plain strawberry ice cream, but a textured dessert.

An inviting hero shot. The key detail is the visible lemon zest on the biscuit crust, visually signalling the flavor twist to the viewer immediately.

An inviting hero shot of the final dish in its cooking vessel. The focus is on the appetizing “bubble” of the red fruit sauce against the dark chocolate, promising a moist and flavorful dessert.

An elegant hero shot. The key is the “billowy” texture of the frosting—it should look softer and airier than stiff buttercream. The lighting should be high-key and pastel.

An inviting hero shot showing the abundance of the cake. The rectangular format suggests “easy sharing,” and the swirl of the pink frosting promises a creamy texture.

An elegant hero shot. The key is the “spill” of the filling—it shows generosity and abundance, making the viewer want to reach out and take a bite.

An impressive hero shot of the entire cake. The “glossiness” of the fruit is the most important element here—it needs to look sticky and caramelized, not dry or burnt.