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An inviting hero shot. The key detail is the visible lemon zest on the biscuit crust, visually signalling the flavor twist to the viewer immediately.

An inviting hero shot of the final dish in its cooking vessel. The focus is on the appetizing “bubble” of the red fruit sauce against the dark chocolate, promising a moist and flavorful dessert.

An elegant hero shot. The key is the “billowy” texture of the frosting—it should look softer and airier than stiff buttercream. The lighting should be high-key and pastel.

An inviting hero shot showing the abundance of the cake. The rectangular format suggests “easy sharing,” and the swirl of the pink frosting promises a creamy texture.

An elegant hero shot. The key is the “spill” of the filling—it shows generosity and abundance, making the viewer want to reach out and take a bite.

An impressive hero shot of the entire cake. The “glossiness” of the fruit is the most important element here—it needs to look sticky and caramelized, not dry or burnt.

An inviting hero shot of the final dish. The focus is on the texture of the crumble and the appetizing contrast of the red fruit bubbling through, promising a moist interior.

An energetic, high-contrast hero shot. The key is the texture—it must look like shaved ice or snow, distinct from smooth ice cream, to accurately represent the recipe.

An elegant hero shot showing the abundance of the dessert. The focus is on the uniformity and the colorful contrast between the white filling and red topping.

An elegant hero shot. The lighting should catch the “gloss” of the caramelized sugar in the cookie to visually communicate that it is crisp/hard (a “snap”) rather than a soft cakey cookie.