365 RECIPES

An inviting hero shot showing the scale of the dessert. The “missing slice” is crucial to visually explain what a “poke cake” is (showing the pudding seeping into the sponge).

An impressive “hero” shot of the entire cake. The key visual hook is the toasted frosting—the contrast between the white meringue and the brown char marks makes it immediately recognizable as “s’mores.”

An atmospheric “hero” shot. The contrast between the near-black cake and the creamy white frosting is the visual hook, mimicking the iconic look of a glass of Guinness.

An impressive “hero” shot. The key is the lighting—it should be slightly moody (chiaroscuro) to make the chocolate look rich and expensive, rather than bright and airy.

An impressive “hero” shot. The key is the lighting—it should be slightly moody (chiaroscuro) to make the chocolate look rich and expensive, rather than bright and airy.

An impressive “hero” shot of the entire cake. The side view is crucial to hint at the dual layers (red bottom, white middle) even before slicing, while the topping adds freshness.

An impressive “hero” shot of the entire cake. The lighting should be “moody” to emphasize the richness of the chocolate, rather than bright and airy.

An impressive “hero” shot of the entire cake. The focus is on the abundance of fruit on top—it should look generous and colorful, not sparse.

An impressive “hero” shot of the entire cake. The glossiness of the frosting is the key visual hook here—it signals “richness” and moistness, which is the main concern people have with gluten-free cakes.

An impressive “hero” shot of the entire cake. The cut slice is essential to show the internal “Twix” structure (biscuit + caramel) which differentiates it from a regular chocolate cake.