365 RECIPES

An inviting hero shot focusing on the “sculpted” look of the gelato in the pan. The texture should look heavy and creamy, distinguishing it from airy ice cream.

An impressive “hero” shot of the entire cake. It is crucial that the sides are visible to show the “stripes” of pink and white ice cream, which is the visual hook of the recipe.

An appetizing hero shot focusing on the “stratification” of the dessert. The visual appeal comes from the sharp contrast between the red fruit layer and the white cream layers.

An elegant hero shot. The focus is on the “piping definition”—the ridges of the meringue must be sharp and distinct to look like rose petals, not blobs.

An inviting hero shot of the final dish in its cooking vessel. The focus is on the “cracked” texture of the cake and the vibrant red sauce bubbling up, creating a rustic, appetizing look.

An impressive “hero” shot of the entire cake. The “exposed sides” (naked cake style) are important to show the generous filling of cream and fruit, emphasizing freshness over heavy fondant frosting.

A dramatic “hero” shot of the fully assembled dish. The focus is on the color contrast: Dark Brown (biscuit) vs. Bright Red (berry) vs. White (cream).

An elegant “hero” shot of the entire cake. The visible layers on the side are crucial to communicate what the dessert is made of (cookies vs. sponge cake).

An inviting hero shot showing the layers of the bar. The key is the color of the filling—it should be a natural pink (not neon) to suggest real fruit, contrasting with the white sugar dust.

A vertical-focused hero shot (even in landscape aspect) that emphasizes the “tower” construction. The contrast between the yellow biscuit and red fruit is the focal point.