365 RECIPES

A sophisticated hero shot. The “gloss” on the chocolate is the most important visual cue—it implies the chocolate was tempered correctly and has a crisp snap.

An energetic, high-contrast hero shot. The “frost” on the glass is a key visual cue to communicate temperature (cold) to the viewer immediately.

An energetic, bright hero shot showing the entire pie. The key visual element is the gloss/reflection on the red glaze, which communicates the specific texture of this dessert.

An impressive “hero” shot of the whole dessert. The glass bowl is essential here—if the bowl isn’t clear, you lose the visual appeal of the recipe. The layers should look neat but generous.

An elegant hero shot. The focus is on the “feet” (the ruffled bottom edge of the shell) which is the hallmark of a successful macaron, signaling to the viewer that this recipe works.

An elegant hero shot. The focus is on the contrast between the matte, crumbly texture of the cookie and the smooth, reflective finish of the chocolate dip.

An impressive “hero” shot of the entire dessert. The clear glass vessel is essential here to show the viewer the abundance of ingredients and the beautiful layering pattern.

An impressive hero shot emphasizing the geometric beauty of the fruit arrangement and the appetizing “gloss” of the glaze.

An elegant hero shot. The lighting should be “moody” to emphasize the richness of the chocolate, while the red strawberry provides a striking color contrast.

An impressive hero shot emphasizing the “gloss” of the strawberry topping and the height of the cake, signaling a high-quality, dense filling.