365 RECIPES

A bright, high-key hero shot emphasizing the stark, beautiful contrast between the pure white meringue and the vibrant, jewel-toned red of the raspberry sauce

An inviting, bright hero shot showing off the final design of the cupcakes. The focus is on the adorable “faces” and the soft, fluffy texture of the buttercream, instantly communicating the spring theme.

: An inviting, bright hero shot showing off the abundance of the batch. The height of the frosting and the visual texture of the toasted flakes are meant to catch the eye immediately, signaling indulgence.

An enticing hero shot focusing entirely on the “surprise inside.” The clean cut through the middle is essential to visually explain the recipe’s title and prove the texture of the filling.

An inviting hero shot of the final dish. The focus is on the contrast between the pure white filling and the vibrant red berries. Showing them on a platter emphasizes that they are a great “hosting” dessert.

An inviting, whimsical hero shot. The focus is specifically on the unique construction of the cupcake—showing exactly how the cut dome creates the “wings”—and highlighting the colorful sprinkles.

A fun and inviting hero shot. Breaking the muffin open is essential here; the contrast between the normal-looking golden crust and the “shocking” bright green interior is the entire hook of the recipe.

An inviting hero shot of the final baked goods. The focus is strictly on the rich, appetizing chocolate aesthetic to draw the viewer in, hiding the “healthy” aspect visually just like the recipe does.