Introduction & Inspiration
This recipe, “Cinnamon Toast Crunch Cupcakes,” is inspired by the beloved breakfast cereal, Cinnamon Toast Crunch, known for its sweet, cinnamon-sugar flavor and satisfying crunch.
I wanted to capture the essence of this popular cereal in a fun and delicious cupcake form.
These cupcakes feature a vanilla cake base (made with a box mix for convenience) with cinnamon, a layer of cinnamon sugar and cereal pieces inside the cupcake, and a cinnamon-infused buttercream frosting.
It’s a recipe that’s perfect for breakfast-for-dessert lovers, Cinnamon Toast Crunch enthusiasts, or anyone who enjoys a sweet and cinnamon-spiced treat.
Nostalgic Appeal (with a Cereal Twist)
These cupcakes tap into the nostalgic appeal of both vanilla cupcakes and Cinnamon Toast Crunch cereal.
Vanilla cupcakes are a classic childhood treat, often associated with birthday parties and celebrations.
Cinnamon Toast Crunch cereal, with its sweet cinnamon-sugar swirls, is a breakfast favorite for many.
The combination of these two elements creates a cupcake that’s both familiar and exciting, appealing to both kids and adults.
It’s a perfect way to enjoy the flavors of your favorite cereal in a new and unexpected way.
Semi-Homemade Convenience
This recipe utilizes a clever shortcut: a boxed vanilla cake mix for the cupcake base.
This “semi-homemade” approach saves time and effort without sacrificing flavor, especially when enhanced with the addition of cinnamon, cinnamon sugar, and cereal pieces.
The homemade cinnamon buttercream frosting adds that from-scratch touch, creating a balance between convenience and homemade goodness.
It’s a perfect example of how you can create a seemingly complex dessert with minimal fuss, thanks to a few strategic shortcuts.
Flavor Goal
The primary flavor goal is a sweet, cinnamon-sugar explosion, reminiscent of Cinnamon Toast Crunch cereal, with a moist, tender cupcake and a creamy, cinnamon-infused frosting.
The vanilla cake mix provides a classic vanilla-like base, while the added cinnamon enhances the overall spice profile.
The layer of cinnamon sugar and cereal pieces inside the cupcake adds a burst of flavor and texture, mimicking the experience of eating the cereal.
The cinnamon buttercream frosting contributes a creamy, sweet, and cinnamon-spiced element, tying everything together.
It’s a flavor combination that’s both comforting and exciting, perfect for satisfying your sweet and cinnamon cravings.
Ingredient Insights
Let’s break down each ingredient:
For the Cupcakes:
- Box Vanilla Cake Mix (plus ingredients called for on box): This provides the base for the cupcakes, offering convenience and a consistent vanilla flavor.
- Ground Cinnamon: This adds warmth and spice to the cupcake batter, complementing the cinnamon-sugar filling and topping.
- Cinnamon Sugar: This is sprinkled inside the cupcakes, creating a layer of concentrated cinnamon-sugar flavor and a slightly crunchy texture.
- Cinnamon Toast Crunch Cereal: This adds the signature cereal flavor and crunch, both inside the cupcakes and as a garnish on top.
For the Frosting:
- Butter (softened): This forms the base of the buttercream frosting, providing richness and a creamy texture.
- Powdered Sugar: This sweetens the frosting and helps to create a fluffy consistency.
- Kosher Salt: This balances the sweetness of the frosting and enhances the other flavors.
- Pure Vanilla Extract: This enhances the flavor of the frosting, adding a warm, aromatic note.
- Ground Cinnamon: This reinforces the cinnamon flavor throughout the cupcake.
- Heavy Cream: This adds moisture and helps to create a smooth and spreadable frosting.
For Garnish (Optional):
- Cinnamon Toast Crunch Cereal:
Essential Equipment
Here’s the equipment you’ll need:
- Muffin tin (standard 12-cup): For baking the cupcakes.
- Cupcake liners: To line the muffin tin and prevent sticking.
- Large mixing bowl: For preparing the cupcake batter and the frosting.
- Hand mixer (or stand mixer): For mixing the batter and making the frosting.
- Measuring cups and spoons: For accurate ingredient proportions.
- Small bowl: For mixing the cinnamon sugar.
- Offset spatula (or piping bag): For frosting the cupcakes.
- Whisk
That’s a pretty standard list of baking equipment!
List of Ingredients with Measurements
Here’s the ingredient list with precise measurements:
Cupcakes:
- 1 box vanilla cake mix, plus ingredients called for on box
- 1 tsp. ground cinnamon
- ¼ cup cinnamon sugar
- 1 cup Cinnamon Toast Crunch cereal
Frosting:
- 1 cup (2 sticks) butter, softened
- 3 cups powdered sugar
- Pinch of kosher salt
- 1 tsp. pure vanilla extract
- ½ tsp. ground cinnamon
- 3 Tbsp. heavy cream
Garnish (Optional):
- Cinnamon Toast Crunch cereal

Step-by-Step Instructions
Let’s walk through the process:
- Preheat and Prep: Preheat oven to 350°F (175°C) and line a cupcake pan with cupcake liners.
- Prepare Batter: Prepare the cake batter according to the package instructions. Add the cinnamon and whisk until combined.
- Layer in Liners: Fill the cupcake liners about one-third full with batter. Sprinkle on the cinnamon sugar and top with a few pieces of Cinnamon Toast Crunch cereal. Add more batter to cover the cereal, filling the liners about three-quarters full.
- Bake: Bake for 15 to 20 minutes, or until a toothpick inserted into the middle of a cupcake comes out clean.
- Cool: Let the cupcakes cool completely in the muffin tins.
- Make Frosting: Meanwhile, make the frosting. In a large bowl, combine the softened butter, powdered sugar, salt, vanilla extract, and cinnamon. Beat with a hand mixer until light and fluffy. Gradually add the heavy cream, one tablespoon at a time, until the frosting is creamy and reaches your desired consistency.
- Frost and Garnish: Frost the cooled cupcakes with an offset spatula or a piping bag. Top each cupcake with more Cinnamon Toast Crunch cereal, if desired.

Troubleshooting
Here are a few potential issues and solutions:
- Cupcakes Sinking in the Middle: This can happen if the oven temperature is too low or if the batter is overmixed. Make sure your oven is properly preheated and mix the batter until just combined.
- Cupcakes Too Dry: This can happen if you overbake them. Watch the cupcakes carefully while they bake and check for doneness with a toothpick.
- Frosting Too Stiff: Add more heavy cream, a tablespoon at a time, until the frosting reaches a spreadable consistency.
- Frosting Too Runny: Add more powdered sugar, a tablespoon at a time, until the frosting reaches the desired consistency.
- Cereal Layer Soggy: Ensure a good layer of batter is underneath.
Tips and Variations
Here are some ways to customize this recipe:
- Different Cake Mix Flavors: Use a different flavor of cake mix, such as yellow cake or spice cake.
- Different Cereal Try a different cereal.
- Add Extract to Frosting: Add extract to frosting.
- Add Chocolate Chips: Incorporate chocolate chips into the cupcake batter for extra chocolate flavor.
- Add Nuts: Add chopped nuts, such as pecans or walnuts, to the batter or sprinkle them on top of the frosting.
- Make Mini Cupcakes: Use mini muffin tins and adjust the baking time accordingly.
- Add a Filling Fill with a cream cheese frosting.
Serving and Pairing Suggestions
These Cinnamon Toast Crunch Cupcakes are perfect for:
- Breakfast-Themed Parties: They’re a fun and delicious way to celebrate a love for breakfast foods.
- Birthday Parties: They’re a unique and festive alternative to traditional birthday cake.
- Potlucks and Gatherings: They’re easy to transport and serve a crowd.
- Everyday Treats: They’re a perfect way to satisfy your sweet and cinnamon cravings any day of the week.
They pair well with milk, coffee, tea, or even a glass of cold brew coffee.
Nutritional Information
These cupcakes are a treat, so they contain sugar and fat from the cake mix, butter, and frosting.
The exact nutritional information will vary depending on the specific brands of ingredients you use.
It’s best to enjoy them in moderation as part of a balanced diet.
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Cinnamon Toast Crunch Cupcakes
Description
This recipe, “Cinnamon Toast Crunch Cupcakes,” is inspired by the beloved breakfast cereal, Cinnamon Toast Crunch, known for its sweet, cinnamon-sugar flavor and satisfying crunch
Ingredients
Cupcakes:
- 1 box vanilla cake mix, plus ingredients called for on box
- 1 tsp. ground cinnamon
- ¼ cup cinnamon sugar
- 1 cup Cinnamon Toast Crunch cereal
Frosting:
- 1 cup (2 sticks) butter, softened
- 3 cups powdered sugar
- Pinch of kosher salt
- 1 tsp. pure vanilla extract
- ½ tsp. ground cinnamon
- 3 Tbsp. heavy cream
Garnish (Optional):
- Cinnamon Toast Crunch cereal
Instructions
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Preheat and Prep: Preheat oven to 350°F (175°C) and line a cupcake pan with cupcake liners.
-
Prepare Batter: Prepare the cake batter according to the package instructions. Add the cinnamon and whisk until combined.
-
Layer in Liners: Fill the cupcake liners about one-third full with batter. Sprinkle on the cinnamon sugar and top with a few pieces of Cinnamon Toast Crunch cereal. Add more batter to cover the cereal, filling the liners about three-quarters full.
-
Bake: Bake for 15 to 20 minutes, or until a toothpick inserted into the middle of a cupcake comes out clean.
-
Cool: Let the cupcakes cool completely in the muffin tins.
-
Make Frosting: Meanwhile, make the frosting. In a large bowl, combine the softened butter, powdered sugar, salt, vanilla extract, and cinnamon. Beat with a hand mixer until light and fluffy. Gradually add the heavy cream, one tablespoon at a time, until the frosting is creamy and reaches your desired consistency.
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Frost and Garnish: Frost the cooled cupcakes with an offset spatula or a piping bag. Top each cupcake with more Cinnamon Toast Crunch cereal, if desired.
Recipe Summary and Q&A
Recipe Summary: Cinnamon Toast Crunch Cupcakes are vanilla cupcakes with a layer of cinnamon sugar and cereal pieces baked inside, topped with a creamy cinnamon buttercream frosting and more Cinnamon Toast Crunch cereal. They’re a fun and delicious treat inspired by the popular breakfast cereal!
Q: Can I make these ahead of time? A: Yes, you can bake the cupcakes and make the frosting a day or two in advance. Store the components separately and assemble the cupcakes just before serving.
Q: How long do they last? A: Stored in an airtight container at room temperature, they should stay fresh for up to 2-3 days.
Q: Can I freeze them? A: You can freeze the unfrosted cupcakes for up to 2-3 months. Wrap them tightly in plastic wrap and then place them in a freezer bag or container. Frost them after thawing.
Q: Can I use homemade vanilla cake batter? A: Absolutely! Use your favorite vanilla cake recipe.
Q: Can I use a different type of cereal? A: Yes, you can experiment with other cereals, such as Golden Grahams, French Toast Crunch, or even a chocolate-flavored cereal.
The History of Cinnamon Toast Crunch Cereal
To continue expanding this article, let’s delve into the history of Cinnamon Toast Crunch cereal, the inspiration for these cupcakes.
Cinnamon Toast Crunch, a popular breakfast cereal made by General Mills, was introduced in 1984.
It’s known for its square-shaped cereal pieces coated in a mixture of cinnamon and sugar, designed to resemble miniature pieces of cinnamon toast.
The cereal’s marketing campaigns have often featured animated chefs, Wendell, Bob, and Quello, who bicker over the cereal’s delicious taste.
Cinnamon Toast Crunch quickly became a favorite among children and adults alike, and it remains one of the best-selling cereals in the United States.
Over the years, General Mills has released various spin-offs and limited-edition flavors of Cinnamon Toast Crunch, such as Chocolate Toast Crunch, French Toast Crunch, and Sugar Cookie Toast Crunch.
Our Cinnamon Toast Crunch Cupcakes offer a creative and delicious way to enjoy the flavors of this beloved cereal in a new format.
The Science of Baking with a Cake Mix (Revisited)
We touched on the science of baking with a cake mix earlier, but let’s explore it in more detail.
Cake mixes contain a pre-measured blend of dry ingredients, including:
- Flour: Provides the structure.
- Sugar: Adds sweetness and contributes to texture.
- Leavening Agents: (Baking powder and/or baking soda) Help the cake to rise.
- Flavorings: Such as vanilla extract or cocoa powder.
- Emulsifiers: Help to combine the fat and liquid ingredients, creating a smooth batter.
- Salt:
When you add wet ingredients (eggs, oil, liquid), several chemical reactions occur:
- Gluten Development: The flour proteins combine with water to form gluten, which provides structure and elasticity to the batter.
- Leavening: The leavening agents react with the liquid and heat to produce carbon dioxide gas, which causes the cake to rise.
- Starch Gelatinization: The starch granules in the flour absorb liquid and swell, contributing to the cake’s texture.
- Protein Coagulation: The proteins in the eggs and flour coagulate when heated, setting the structure of the cake.
Baking at the correct temperature and for the right amount of time is crucial for ensuring that these reactions occur properly, resulting in a perfectly baked cupcake.
The Art of Frosting Cupcakes (Yet Again!)
Frosting cupcakes is a skill that can be learned and perfected with practice.
Here are some additional tips and techniques for frosting cupcakes:
- Use an Offset Spatula: An offset spatula is a great tool for frosting cupcakes, as it allows you to spread the frosting evenly and create a smooth finish.
- Start with a Crumb Coat: If you’re making a layered cake or cupcakes with a lot of crumbs, apply a thin layer of frosting (a crumb coat) first, chill it, and then apply the final layer of frosting. This helps to seal in the crumbs and create a smooth surface.
- Use a piping bag.
- Experiment with Different Designs: You can create simple swirls, rosettes, or other designs using different piping tips. Or simply spread the frosting with a spatula for a rustic look.
- Don’t Be Afraid to Make Mistakes: Frosting cupcakes is a skill that takes practice. Don’t be discouraged if your first attempts aren’t perfect. Just keep practicing, and you’ll improve over time.
With these Cinnamon Toast Crunch Cupcakes, the frosting adds an extra layer of cinnamon flavor and a creamy texture that complements the cupcake base perfectly.
The Joy of Baking with Kids
Baking with kids, even with a semi-homemade recipe like this one, can be a fun and rewarding experience.
It’s a great way to teach them basic cooking skills, such as measuring ingredients, mixing, and following instructions.
It also provides an opportunity for quality time and creating lasting memories.
Letting kids help with age-appropriate tasks, such as adding ingredients to the bowl, stirring the batter, or decorating the cupcakes, can make them feel involved and proud of their contribution.
Baking together can also foster a positive relationship with food and encourage children to try new things.